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With over five billion people in the world using social media every single day, this campaign is vital. We’ll create, coordinate and execute a social media campaign that leverages relevant platforms such as TikTok, Instagram, X, Facebook, YouTube and LinkedIn to amplify the reach and impact of a new or existing product, service, or brand. By creating engaging, shareable content, staying on top of current trends, and utilising video, we’ll devise an organic social campaign with planned and reactive content that ensures relevance and maximises audience interaction. Targeting specific demographics through strategic messaging, powerful partnerships and influencer collaborations, we focus on key content types that resonate with audiences and earn higher engagement to build a loyal online community around the brand.
The timeline for working on a social media campaign can vary depending on your goals, content needs, and the complexity of your brand, but the process will always involve onboarding, a discovery session to understand your brand, audience and goals, an audit of the performance of your current channels and content (if applicable), strategy to define content pillars, tone of voice and KPIs and asset gathering to obtain logos, brand colors, imagery, logins, etc. Once this set up is complete we'll begin to create a content calendar with planned posts, themes, campaigns, hashtags with copy optomised, templates and graphics crested and room for adhoc posts to jump on the latest trends or news stories. Speed of the process can often rely on consistent and efficient approval so we can get your social campaign live on time. Once scheduling is complete, community interaction, monitoring and adjusting will be ongoing and take place behind the scenes based on what’s performing well.
We start every campaign with this very question; tell us what your desired outcome looks like and we'll tailor your social campaign to drive the right results. Once key metrics are agreed and set ahead of the campaign, we'll monitor progress and results and adjust accordingly throughout and a monthly social report will always be compiled to share insights, wins, and areas to tweak aligning to what success looks like for you.
Results and reporting are a vital element in every campaign, so everyone knows we're heading in the right direction and where best to drive our efforts. Typical metrics include brand consistency, increased posting activity, higher engagement, audience growth, stronger content insights significant community building, organic reach, and conversions (depending on your goals).
