Hauntingly Good Influence

Sony, as the event organiser for Blenheim Palace’s Halloween 2024 experience, tasked Cab Campaign with creating an engaging influencer activation to drive awareness and attendance. Our challenge was to generate buzz across a variety of publications and social media platforms while ensuring high-quality content from influencers who aligned with the event’s premium and immersive nature.

‍

Leveraging our expertise in influencer marketing, we handpicked and secured over 30 influencers for this campaign, ensuring a strong mix of reach and engagement and taking into account a decent spread in terms of location encouraging families to travel from further afield. To build anticipation, we curated and sent out themed teaser packages ahead of the event. Additionally, we partnered with leading media outlets - including House Beautiful, Country Living, and Oxford Live - to run exclusive family competitions, further amplifying the campaign.

‍

Throughout the event, we monitored influencer content in real-time and meticulously tracked coverage, ensuring maximum visibility both during and after the experience. No influencer content was paid for this campaign - a key goal for the client.

‍