ROYAL APPOINTMENT
Celebrating North Yorkshire Moors Railway's 50th anniversary
150+
Pieces of coverage including ITV NEWS, THE TIMES, DAILY MAIL, INDEPENDENT, METRO AND DAILY EXPRESS
30 billion+
TOTAL MEDIA REACH
12,582,246
NYMR SOCIAL MEDIA REACH on the day
What was the challenge?
To secure a royal visit to commemorate the 50th anniversary of the NYMR. Challenge accepted.
Our approach
Cab Campaign drafted a powerful invitation inviting a member of the Royal Family along to the NYMR to help celebrate the milestone. After months of anticipation His Majesty The King graciously accepted.
For such a high profile and secure visit, Cab Campaign had to pre-plan and liaise with the Royal Household to ensure embargoed information was released at the right time. Utilising national and regional contacts, a small pool of press were invited to welcome His Majesty The King to Pickering.
Following the royal visit, there was an incredible amount of traction from national and regional broadcast, online, print, and social media. The campaign was an enormous triumph, with a happy client as well as a happy monarch. On the day His Majesty The King travelled behind the Flying Scotsman in the Royal Carriages along the North Yorkshire Moors Railways heritage line to meet the railway’s Chief Executive Officer, Chris Price, and longstanding volunteers. His Majesty’s also unveiled a plaque to commemorate the occasion.
It’s an honour to be able to commemorate the 50th anniversary of the NYMR with a special visit from King Charles III. For all these years we have preserved our heritage railway and to celebrate this with royalty is such a privilege. It gives us the enthusiasm and joy to continue for generations to come
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