Adventure Awaits

Client
Campaign
Industry
Tags
Adventure Play - Blenheim Palace
Launch Campaign
Leisure & Entertainment
#Attractions #Leisure #Launch

About The Campaign

Blenheim Palace launched Adventure Play an all-new outdoor play area, including immersive interconnecting zones with secret chambers, clamber nets, tunnels, slides, rope bridges - and giant carrots!

Covering a site larger than a football pitch, it celebrates the rich heritage of the 18th century baroque Palace, inspired by real-life features including the lakeside Boat House and Hensington Gateway. 

As a well established visitor attraction, we created noise to showcase the new experience for children at the UNESCO World Heritage Site. Campaign orchestrated a launch event that was attended by influencers, stakeholders, and staff to showcase the project, with coverage earned nationally, regionally, and in consumer media.

“Cab Campaign truly is an extension to my marketing team at Blenheim - we’re a multi-faceted business and they’re across it all. They steer all of our PR and creative campaigns from start to finish and are really agile in their approach, on the visitor attraction side of things and in times of crisis!”
Heather Morgan - Head of Marketing
90+ guests secured for the Adventure Play opening event
Total coverage reach of 155 million via The Sun, BlooLoop, The Scottish Sun, NI Travel News, Daily Star, The Mirror and more!
Positive influencer review secured via The Piplets, Tickled Pink Sister, Livs Alone, Slovenian Family and more
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