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Bold and innovative, these campaigns are designed to break through the noise and challenge conventional norms in an industry or market. By using unexpected tactics, creative messaging, and attention-grabbing concepts, our campaigns capture the attention and spark conversations. Our disruptive campaigns aim to position you as a trailblazer, driving engagement and positioning you as a forward-thinking leader in your field.
Every campaign is unique (just like you), especially when we're trying to be disruptive. A campaign of this nature needs to be creative and quirky enough to make headlines and get tongues wagging, but obvious enough to land! Planning a disruptive PR campaign can take anywhere from a few weeks to several months, depending on the scale, complexity, and objectives of the campaign. Each campaign features: research and strategy, creative concept development, logistics and planning and then execution. If you’re aiming for something truly disruptive, this could require more time for idea generation and refining the strategy. It’s essential to test and rework ideas to ensure the campaign stands out. So, you’re likely looking at around 1-3 months for a well-thought-out campaign.
We start every campaign with this very question; if it's general awareness, then extended reach via press coverage is king - or it could be an increase in footfall, enquiries or website traffic. Tell us what your desired outcome looks like and we'll amp up the disruption to drive the right results. Once key metrics are agreed and set ahead of the campaign we'll monitor progress and results and adjust accordingly throughout.
Post-campaign analysis and reporting is vital against the set goals and KPIs. What can be measured in terms of media coverage, social media engagement, sentiment, and any conversions or outcomes will always be outlined from the get-go when we have the 'what does success look like' chat and then evaluated once we've disrupted.
