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At Campaign, words are at the centre of our world. Our content campaigns are focused on building brand awareness through engaging and sparkling copy.We’ll create and share consistent, valuable content that is relevant to your specific audience. Using a variety of formats including releases, white papers, long-form features, thought leadership articles, blogs, social media posts, and videos, our content campaigns provide information and entertainment to reinforce your brand's message. Our content campaigns build trust and loyalty within your audience by inspiring and informing them through meaningful and shareable content, while establishing your brand as a thought leader.
Whilst writing copy comes naturally to us, every campaign is unique (just like you), so getting your tone of voice right is essential. We'll always start by getting under the skin of your brand, discover how you like to work, and your likes and dislikes. We want to be part of your team, so the onboarding stage is vital. Length of time can depend on the amount of copy required. A quirky tag line could be drafted in a minute but informative, SEO optimised pages for a technical website? We may need a little longer. Our Campaign Coordinators will work with you on how much copy is needed (often less really is more!), and when you need it by and if you need a quick turnaround, we'll amp it up to hit your deadlines.
Success in creative copywriting means crafting words that capture attention, connect emotionally with the audience, and drive action—all while staying true to the brand’s voice. Great copy feels natural, tells a story, highlights benefits over features, and includes a clear, compelling call to action.
Not one of the more obvious campaigns to evaluate - we measure content campaigns by how well they engage, convert, and stick in the audience’s mind long after they’ve read it.
