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One hit wonder? No chance! An overarching and ongoing awareness campaign focuses on consistently elevating the visibility and reputation of an existing product, service, or brand. Through our extensive knowledge and experience with earning strategic media placements, thought leadership, content creation, and audience engagement, this type of campaign ensures sustained attention and strengthens the brand’s presence over time, fostering lasting relationships with key stakeholders and earning continued coverage and growth.
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Every campaign is unique (just like you), but we'll always start by getting under the skin of your brand, discover how you like to work, and your likes and dislikes. We want to be part of your team, so the onboarding stage is vital. Our Campaign Coordinators then create a strategy, devise a plan and timeline - but we pride ourselves on our responsiveness, so if you need a quick turnaround, we'll amp it up to hit your deadlines.
We start every campaign with this very question; if it's general awareness, then extended reach via press coverage is king - or it could be an increase in footfall, enquiries or website traffic. Tell us what your desired outcome looks like and we'll tailor the campaign to drive the right results. Once key metrics are agreed and set ahead of the campaign we'll monitor progress and results and adjust accordingly throughout.
Results and reporting are a vital element in every campaign, so everyone knows we're heading in the right direction and where best to drive our efforts. Metrics can be anything from earned media coverage (impressions, reach, and mentions) to event sign-ups, share of voice, sentiment analysis, social media engagement, and website traffic. Not to mention, securing positive reviews, partnerships and collaborations.
